The Texas Veterans Land Board has launched a new educational advertising campaign with Gunnery Sgt. R. Lee Ermey.
“The VLB has low-interest home loans, land loans, and home improvement loans, veterans homes and cemeteries, too!” shouts the legendary U.S. Marine drill instructor in a new, multi-media public service announcement being deployed across the state by Texas Land Commissioner Jerry Patterson, Chairman of the Texas Veterans Land Board.
The campaign includes billboards, radio, television and social media outreach, and aims to let Texas veterans know about the benefits they’ve earned through their service.
“If anything can get your attention, it’s the voice of a Marine DI,” said Patterson, a retired Marine with more than 20 years in the Corps. “Gunny is a respected and recognizable advocate for all veterans and I am very proud to have his help telling folks about the VLB. Our goal is to get more veterans the benefits they’ve earned.”
Today, many know Marine Gunnery Sgt. R. Lee Ermey from the popular History Channel program “Mail Call.” But Ermey’s role as a fanatical drill instructor in Stanley Kubrick’s 1987 “Full Metal Jacket” made him an instant icon. Ermey had served as a real-life Marine drill instructor and was a consultant on Kubrick’s film when he asked him to take the role.
Filmed at Fort Sam Houston with the help of the Marine 4th Recon Battalion, the ads feature Gunny touting the impressive benefits at the VLB. Patterson said Gunny was an enthusiastic volunteer. “When we told him there were Texas veterans missing out on their benefits and we wanted to change that, he jumped at the chance,” Patterson said. “Few men do as much for U.S. Armed Forces personnel and veterans as Gunny. He is a national treasure.”
For more information on Texas Veterans Land Board home, land and home improvement loans, call James Copeland today at 512-789-7169. He would be happy to assist veterans in claiming the loan benefits they have earned through their service.
“Be proud to be a Texas veteran,” Patterson says in the spot. “Because Texas is proud of you!” shouts Ermey, pointing and leaning into the camera with his trademark menace.